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A LOT of brands really messed up their 9/11 tributes yesterday
YESTERDAY, PEOPLE ACROSS the world honoured the victims and heroes of 9/11, 13 years on from the tragedy.
US brands also rushed to pay tribute on Twitter, but some probably should have kept schtum – because a lot of the attempts at solemn remembrance just seemed…off.
For example, Fleshlight:
This seems appropriate, until you realise Fleshlight is a company that makes sex toys for men (do NOT Google). The tweet is still there, despite several responses like these:
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The Build-A-Bear Workshop also tweeted this spectacularly tasteless tribute, before deleting it 15 minutes later:
Screengrab via Buzzfeed Screengrab via Buzzfeed
Needless to say no one was impressed.
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Here’s one from Beretta. Yes, the arms manufacturer.
And Timehop, an app that lets you explore old tweets, Facebook posts and photos, posted this animation of their dinosaur mascot:
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“Memba dis?”
This has been a landmark week for brands getting it supremely wrong on social media – on Tuesday, a pizza brand accidentally weighed in on a hashtag dedicated to victims of domestic violence. Will they ever learn?
Previously: Pizza brand accidentally tweets joke about pizza on domestic abuse hashtag>
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9/11 9/11 Remembered 9/11 tweets Brands Build A Bear social media fail Twitter